About the author
Namanh Hoang
Namanh Hoang is a business, marketing and branding expert with over 30 years of experience working with some of today's top brands.
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The Blockchain AI Prototype That Taught Me to Distrust Plausible Code
A 2023 experiment with decentralized AI and blockchain became a practical lesson: a coherent concept, plausible code and a working system are three different things.
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Startup Equity Is a Design Problem, Not a Generosity Test
Equity should connect ownership to contribution, responsibility, risk and time—and leave a startup capable of reaching its next meaningful milestone.
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What 12 Years of Long Distance Taught Us About Building a Shared Life
My wife and I spent twelve years engaged between Southern California and Taiwan. What sustained us was not constant romance, but a shared ordinary life.
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How We Built XFX by Turning the Box Into the Brand
A firsthand account of how audience knowledge, distinctive 3D packaging, an engineered X-shaped box and a defended brand voice helped transform XFX—and what success later taught me about questioning the system.
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Tech Demos Sold the Future Before Games Could Deliver It
A personal history of GPU technology demos—from Valley of Ra and Dawn to Unity’s Enemies—and why their best marketing lesson still matters: make an invisible capability visible, memorable and honestly demonstrated.
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How to Build a Tech Demo Gamers Can Trust
A modern tech demo should create wonder and leave enough evidence for gamers to understand, test and trust what the technology actually changes.
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The One-Time Coupon: A Boundary for Working With Friends and Family
The one-time coupon turns a professional favor into one thoughtful, clearly defined deliverable—protecting both the work and the relationship.
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Social Ad ROI Starts Before the Ad
Social advertising improves when the business defines a valuable outcome, builds a believable path to it and learns faster than the budget is wasted.
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A Brand Story Is a Promise Under Examination
A useful brand story explains what should change, what the brand does about it and which real decisions make that belief credible.
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A Rebrand Is a Change-Management Problem Before It Is a Design Problem
How I moved CyberPowerPC from a familiar legacy logo to a product-ready identity through comparison, patient exposure, prototypes and disciplined rollout.
